REGISTRATIONS NOW OPEN: Smart Scale Summit – a 2-day intensive workshop on the Gold Coast this 23 & 24 July 2026 👉👉 FIND OUT MORE & BOOK HERE

Stuck at capacity but still chasing growth?
Let’s fix that.

As a former adviser who’s scaled, sold, and started again, I help you find the bottlenecks, build simple systems, and grow to your first or next million in recurring revenue.

Real plans. Real results. No fluff.

Stuck at capacity but still chasing growth?
Let’s fix that.

As a former adviser who’s scaled, sold, and started again, I help you find the bottlenecks, build simple systems, and grow to your first or next million in recurring revenue.

Real plans. Real results. No fluff.

If this sounds like you,
you’ll fit right in.

If this sounds like you, you’ll fit right in.

You’ve got great clients, but:

That’s why I built the Scale Squad – a place for advisers who are ready to get organised, grow faster, and stop treading water.

Most business owners are passionate about what they do - but that’s not enough to grow sustainably.

This is how I can help you create an advice businesses for the future:

15-minute Scale Session

Uncover where your business is stuck, pinpoint your bottlenecks, clarify your next steps, and decide if we’re a good fit.

If not, I’ll point you to a resource or expert who can help – no hard sell, just clarity.

Join the
Scale Squad

Our flagship coaching community for advisers ready to grow to their first or next million in recurring revenue.

The Scale Squad includes a community of ambitious advisors, coaching, support and masterclasses plus all the systems you need.

Guest
Speaking

Adele brings two decades of real-world experience and a tonne of energy to every stage.

She’s known for turning big ideas into simple, actionable steps advisers can use the very next day.

Hi, I’m Adele Martin

I help self-employed financial advisers build businesses they actually enjoy running.

I have spent more than 20 years in financial advice. I have built, bought, sold, and started advice businesses from scratch, so I understand what it takes to grow and what it feels like to be stuck.

Most of my clients are great advisers who have reached a point where growth feels hard. They have clients, solid revenue and are busy but they do not have the structure or systems to scale with confidence.

Why advisers choose to
work with Adele

Adele has more than 20 years of experience in financial advice. She has built, bought, sold, and scaled advice firms, so she knows what growth really looks like. She speaks your language and understands the challenges you face every day.

The Scale Squad gives you a clear roadmap and all the cutting-edge tools you need to grow your business. From templates and workflows to AI shortcuts and weekly accountability, everything is designed to help you move faster with less stress.

You will not be left to figure it out alone. The Squad is built on collaboration, honesty, and progress. You get coaching, connection, and encouragement from advisers who want to see you win.

Which sounds like you?

Download our Free Scale Blueprint, our 3-part system to attract better clients and scale to your next million

Book a 15 minute scale strategy session with Adele to plan your next move

Elevate your next event with Adele as a guest-speaker.

Resources

Free Resources to Help You Scale Smarter

Confused about whether you should be charging a flat dollar fee or a percentage of funds under management? I break it down for you in this article – and my answer might surprise you.
BillWill walked away with our 2026 Smart Scale Summit fintech award, and the room couldn't stop talking about it afterwards. Here’s why.
Most advisers know Google reviews matter. The challenge is getting happy clients to actually leave one. Here are four simple ways to make Google reviews part of your client experience.

Download my Scale Blueprint